Challenge. Movecom wanted to connect businesses with vetted IT service providers—covering network design, cybersecurity, cloud migration, helpdesk, and e-commerce—without the friction of manual referrals. The brief: build a scalable affiliate program that standardizes offers, tracks multi-touch attribution, automates payouts, and ensures service quality. Pain points included inconsistent lead data, no visibility into partner performance, and long handoffs that slowed deals.

Solution. We designed a two-sided affiliate platform with a structured IT-services taxonomy, partner onboarding workflow, and a rules-based matching engine. Server-side tracking (first-party cookies + event APIs) unified attribution across web forms, chat, and phone callback IDs. A partner portal exposed real-time dashboards (leads, SQLs, revenue share, clawbacks), while an operator console managed rate cards, promo codes, and compliance (KYC, certifications, insurance). Automated payout runs used milestone logic (MQL → SQL → Won) with holdbacks to mitigate churn and fraud.

Implementation. In 10 weeks, we shipped: (1) Growth pages and lead capture with validation and enrichment (Clearbit-style), (2) Matching engine scoring on industry, headcount, urgency, SLA, and geo, (3) CRM/CDP integration to pipe events and qualify leads, (4) Multi-touch attribution blending UTMs + call tracking + partner IDs, (5) Dispute workflow and audit logs, (6) QA gates and CSAT surveys post-delivery. We added AI triage to normalize briefs (“migrate 50 inboxes to M365”) and recommend 2–3 best-fit partners, plus anomaly detection to flag suspicious traffic or abnormal win rates.

Results (first 120 days). Partner activation rate rose +68%; average onboarding time dropped from 10 days → 2.5 days. Lead-to-sale conversion improved +31% (qualified leads +42%), while cost per qualified lead fell −29%. Time-to-match shrank from 2m10s → 28s; payout accuracy hit 99.7% with fraud rate <0.4%. Revenue attributed to affiliates increased +39%; average deal size grew +12% via better fit. Customer NPS improved +11 points, and partner retention reached 94% with transparent dashboards and predictable commissions—turning Movecom’s referral motion into a repeatable growth channel.